Caroline Criado-Perez is our resident ePharma Editor. She worked for a number of years in the digital marketing industry before leaving to gain a degree from Oxford University in English Language & Literature. Caroline was runner-up for The Times / London Library Student Writing Prize 2012.
Caroline is passionate about the way digital can revolutionise our lives and her focus is on bringing her knowledge and expertise in this area to the pharmaceutical industry.
ePharma Editor, Caroline Criado-Perez examines the current role mobile applications play in pharmaceuticals and healthcare, and the barriers to widespread adoption...(Jun 19, 2012)
Calls for dedicated Wikipedia resources within big pharma have stirred the social media debate once again.(Jun 21, 2012)
With all our talk about innovation, it's easy to forget that sometimes you don't need cutting edge gadgets and widgets to make sweeping changes, sometimes the simplest ideas are still the most effective...(Jun 26, 2012)
Caroline Criado-Perez on why learning recent failings in online clinical trials could hold the keys to successful future attempts.(Jul 3, 2012)
Sometimes life is baffling. All the ingredients for a great love-match are there: compatibility, opportunity, support from those around you...but something’s missing. So it seems for mHealth and clinical trials.(Jul 5, 2012)
Costs are not always quantifiable, will GSK lose more than $3bn as a result of the mis-selling scandal?(Jul 5, 2012)
Citing recent research into online advertising, Caroline Criado-Perez takes us back to basics to remind us - advertising needs to be targeted!(Jul 10, 2012)
Televisions, laptop computers, mobile phones, tablets. The average person is now surrounded by screens, it's time to make use of them!(Jul 12, 2012)
With 25% of clinical trial procedures recently being branded 'pointless', could mobile health and real-world evidence signal the turning point in successful product trials?(Jul 13, 2012)
mHealth monitoring has been shown to improve patient adherence, could it be the key the industry has been looking for?(Jul 17, 2012)
Kevin Dolgin explains the importance of listening to all of your customer groups on the web, and...
Pharma companies looking to expand into emerging markets such as Brazil, Russia, India and China (...
"A successful segmentation plan lets you get the return you expect. You have to do your...