Tim Cooper, who has been described as an insights leader and independent thinker, spent quite a few years in the pharma space at both Merck Sharpe & Dohme, where he managed the Customer and Business Insights team, as well as Novo Nordisk, where he worked mainly on global product launch.
(Jul 2, 2009)
Maverick moves
We noted with great interest yesterday news in The Star-Ledger in New Jersey that Hoffman-La Roche plans to drop its membership in the Pharmaceutical Research and Manufacturers Association (PhRMA), the leading US industry association lobbying for pharma interests in Washington and beyond.
Planning marketing budgets and allocations for measurable, profitable brand growth
Given today’s economy, marketers are being asked more than ever to justify their budget – how did they help drive more business and profit?
(Jun 29, 2009)Looking online
According to a new study of the habits of American healthcare consumers, the network of sources – both online and offline – being relied upon is widening.
(Jun 27, 2009)Changing what we measure to achieve a more customer-focused organization
We recently had the chance to chat with Tony Potter, head of sales at Solvay, about his experiences in Australia’s pharmaceutical marketplace. Tony will be speaking on new metrics for achieving genuinely customer-focused organizations at eyeforpharma’s upcoming Sales Excellence and Business Intelligence for Pharma Australia conference in Sydney, September 1-2.
(Jun 24, 2009)Pharma forecasting in today's economy
At a recent eyeforpharma forecasting conference, Richard Murgatroyd, forecasting manager for Roche, mentioned that there are some who believe the global economic crisis was actually caused by a modeler.
Forecasting to be proactive, rather than reactive
According to Greg Fazzaro, Director of Finance for Novartis, the challenge in today’s environment, where there always seems to be some kind of bad news coming out, is that we need to have up-to-date insight on the pharma marketplace and what that actually means for our sales forecast.
(Jun 22, 2009)Strengthening pharma organizations by valuing talent (not just the sales force!)
We recently had the chance to chat with Kirsten O’Doherty, Sales and Marketing director at Roche Australia, about her experiences in Australia’s pharmaceutical marketplace. Kirsten will be speaking on retention and recruitment at eyeforpharma’s upcoming Sales Excellence and Business Intelligence for Pharma Australia conference in Sydney, September 1-2.
(Jun 18, 2009)Compliance - finding the forest amid the trees
I’ve always thought that problems with patient compliance were directly correlated with the severity of illness facing a patient.
Quick Take: Text messaging turns the tide in pediatric compliance
A year-long study by Mt. Sinai Medical Center’s Gastroenterology department with pediatric liver transplant patients finds that text message reminders help patients stay compliant with their anti-rejection medication regimen.
(Jun 16, 2009)Free Report Downloads:
- Cancer: The Challenge Goes Commercial
- Current Challenges in Market Research
- Pharma Futurology: Joined Up Healthcare 2016 and beyond
- Commercial excellence in the pharmaceutical industry
- Health care Marketing Demystified: 3 Key Strategies for Optimizing ROI Online
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Upcoming Events:
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Sales Excellence and Business Intelligence AustraliaSydney, September, 2009
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SFE Latin AmericaMexico City, September, 2009
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Sales and Marketing RussiaMoscow, September 28-29, 2009
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Sales Force Effectiveness JapanTokyo, October 7-8, 2009
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Marketing Excellence EuropeBerlin, October 22-23, 2009
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Patient Compliance USAPhiladelphia, October 26-27, 2009
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Market Access CanadaToronto, November 10-11, 2009
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Medical Devices & Diagnostics Sales & Marketing EuropeLondon, November, 2009
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Sales and Market Access ChinaShanghai, December, 2009