Keith Petrie, a professor of health psychology at the University of Auckland and a speaker at eyeforpharma’s upcoming Patient Compliance and Communication Europe conference in London June 11-12, 2008, says when patients are diagnosed with an illness, they generally develop an organized pattern of beliefs about their condition that can be a key determinant of how they manage their illness.
(May 8, 2008)
How to release the hidden value from patient non-adherence: Part 2
In Part 1 of this article, we discussed the enormous unreleased value being lost to pharma from a lack of patient adherence.
(May 8, 2008)The key to patient compliance – Effective information at the right time
The issue of non-compliance, where a patient doesn't follow their prescription properly, is a big concern for both healthcare professionals (HCPs) and pharmaceutical companies.
(May 8, 2008)Getting Ready for Pharma Marketing 2.0
A Preview of Trends Covered at the 3rd Annual eMarketing Summit Europe 2008
(May 1, 2008)Market access: obstacles and opportunities (Part II)
In the first half of his presentation at eyeforpharma’s Oncology Summit Europe conference in January of this year, Uday Bose, European marketing director for GlaxoSmithKline Oncology, spoke about th
(Apr 30, 2008)Market access: obstacles and opportunities (Part I)
Uday Bose wants the pharma industry to stop regarding market access as a burden.
(Apr 30, 2008)How to boost an underperforming brand
Something’s off in the world of your brand. Perhaps sales are down, and physicians are turning to other brands or generics to meet their needs.
(Apr 30, 2008)How to Release the Hidden Value from Patient Non-Adherence: Part 1
Due to the plethora of causes for patient non-adherence, there is no single panacea to rectify the problem.
Abstract
(Apr 28, 2008)Oncology marketing: Brand communication now and in the future
Gary Hendler, associate VP of global oncology marketing at sanofi-aventis, is trying to unpick the question of what, if anything, is special or different about marketing in oncology as compared to oth
(Apr 28, 2008)Free Report Downloads:
- Cancer: The Challenge Goes Commercial
- Current Challenges in Market Research
- Pharma Futurology: Joined Up Healthcare 2016 and beyond
- Commercial excellence in the pharmaceutical industry
- Health care Marketing Demystified: 3 Key Strategies for Optimizing ROI Online
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Business Intelligence USAPhiladelphia, May 15-16, 2008
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eMarketing EuropeZurich, May 15-16, 2008
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Marketing Excellence JapanTokyo, May 19-20, 2008
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Patient Compliance & Communication Conference EuropeLondon, June 11-12, 2008
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Sales Force Effectiveness USAPhiladelphia, June 23-24, 2008
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Responding to NHS Change ConferenceLondon, July 1-2, 2008
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SFE Latin AmericaMexico City, September 3-4, 2008
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Sales Force Effectiveness JapanTokyo, October 1-2, 2008
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Forecasting Excellence USA ConferencePhiladelphia, October 1-3, 2008
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Sales Force Effectiveness Middle EastDubai, October 6-7, 2008
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Sales & Marketing RussiaMoscow, October 7-8, 2008
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SFE South AmericaBuenos Aires, October 14-15, 2008
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Marketing Summit EuropeZurich, October 20-21, 2008
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Patient Adherence USA ConferenceBoston, October 23-24, 2008
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e-Communication and Online Marketing USABoston, October 23-24, 2008