Pharma Job Cuts: Is There A Strategy behind The Trend?
Andrew Tolve, (Feb 8, 2010)Andrew Tolve reports on what the spate of recent job cut announcements says about the state of big pharma
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Pharma Job Cuts: Is There A Strategy behind The Trend?
Andrew Tolve, (Feb 8, 2010)Andrew Tolve reports on what the spate of recent job cut announcements says about the state of big pharma
What will the sales rep of the future look like?
Lisa Roner, (Feb 2, 2010)As the needs of pharma customers change, the skills and qualifications of sales rep will change, too. Lisa Roner takes a look ahead.
The changing role of sales reps in the Middle East
Lisa Roner, (Feb 2, 2010)Lisa Roner reports on tips and trends for sales force effectiveness in the Middle Eastern and North African markets.
Getting to know the Middle Eastern and North African markets
Lisa Roner, (Feb 2, 2010)Mohammad Hijazi, customer and disease understanding manager at Merck, Sharpe & Dohme in the United Arab Emirates, talks to Lisa Roner about implementing SFE strategies in the Middle Eastern and North African markets.
Communicating with local sales forces in the Middle Eastern and North African markets
Lisa Roner, (Feb 2, 2010)Wael El Zanaty, communications director at sanofi-aventis, talks to Lisa Roner about communicating to and through the sales force in the MENA region.
Sales effectiveness: Moving from vendor to partner
Andrew Tolve, (Feb 2, 2010)Joshua Rossman, director of customer experience, at eBay, on understanding your customers in order to sell better.
HTAs go global: What it means for market access
Peter Mansell, (Jan 28, 2010)Richard Bergström, vice-chair of the EFPIA’s HTA working group, talks to Peter Mansell about how the pharma industry should respond to the globalization of health technology assessment bodies.
The European Medicines Agency’s new roadmap
Andrew Tolve, (Jan 28, 2010)The EMA’s executive director Thomas Loenngren talks to Andrew Tolve about what to expect from the organization’s new regulatory priorities.
Gaining market access by providing value for money
Peter Mansell, (Jan 28, 2010)Cost-effectiveness research will become more important as EU responsibility for the pharmaceutical sector moves to the Health and Consumer policy directorate, Lynne Taylor and Peter Mansell report.
Cracking the Chinese pharma market
Rajesh Chhabara, (Jan 28, 2010)Explosive growth in China’s pharmaceutical market presents a huge opportunity but be prepared for a bumpy ride, Rajesh Chhabara reports.
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