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Total Access: YODA Gains Full Access to Clinical Trials Data

The Yale University Open Data project (YODA) have been given total access to all patient-level data...
Pfizer's Customer Approach: Change and Deliver

“Our primary focus is the on-going evolution of the delivery of our customer-facing operating model...
Online Networks Like PatientsLikeMe Could be the Key to Clinical Trial Recruitment

New partnership between PatientsLikeMe and inVentiv Health demonstrates the expanding role of...

Real World Data Report 2013

Understanding how real world data is developing the pharmaceutical industry’s business model.
Multichannel Marketing 2013

Use the resources you have today to integrate more successful digital and mobile channels into your marketing
Pharma Key Account Management

Your critical guide to engage with KAM; enhancing both profitability and customer relations.