Has direct to consumer marketing in pharma had its day?
Outmoded and cliched DTC campaigns may be harming not helping pharma in the US
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Pharma should be harnessing some powerful online trends but is it?
Pharma’s commercial teams have much to gain if they can overcome technical and cultural blockages that prevent data sharing
There's now a roadmap for pharma organisations seeking to become truly patient centred
Winning in customer experience requires pharmaceutical companies to literally get off their own drugs, says Paul Schrimpf
