How Do You Localize A Global Brand Strategy?
Marketers must balance global and local needs in their campaigns. How do they pull it off?
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The case for aligning MSLs with sales reps is strong — if both sides play ball.
The industry is fast approaching a promising new future. How is it getting there?
AI is being touted as the doctor’s new lifeline — we put this proposition to a skeptical doctor.
Amateurs or aficionados? We get an expert appraisal of the industry’s tech proficiency
