If pharma is to keep whizzing ahead, it needs to rethink its approach to market access
Patient recruitment for clinical trials is commonly accepted to be a herculean task. A new platform could make the process a lot quicker and...
RWE continues to animate expectations far and wide, but its success calls for level-headed pragmatism
AstraZeneca's Head of Real World Evidence shares the story behind AZ's seminal RWE study and casts his projections on the future