More Commercial Articles


Releasing Pharma’s Potential

Adam Chapman, (Jan 3, 2019)

The industry has a new frontier in its sights. LEO Pharma’s CEO provides us with a blueprint to get there.

Pills? What pills?

Adam Chapman, (Dec 13, 2018)

Three ‘Without The Pill’ Digital Therapeutics You Need To Know About

The Bigger Picture

Adam Chapman, (Dec 11, 2018)

Merck’s Chief Medical Officer reflects on his career thus far and weighs in on the industry’s biggest opportunities and challenges.

Step Aside, Manual Marketing. Automation Is Coming

Adam Chapman, (Dec 4, 2018)

Targeting individual customers is the holy grail of personalization. Automation is the means to get there.

The Sales Force of The Future

Katie Osborne, (Oct 1, 2018)

What does a truly digitally mature sales force look like and how can companies transform their current force into one?

Would Your Reps Pass The Empathy Test?

Ross Davies, (Sep 19, 2018)

Understanding the patient experience is vital for the modern sales rep

Why CX Starts in Sales

Ross Davies, (Sep 18, 2018)

Delivering a seamless and positive customer experience starts with the sales rep

The Best Job In Pharma Right Now? The Sales Rep

Katie Osborne, (Sep 15, 2018)

Combining their deep customer insight with the power of data, reps are in pole position to deliver true value

Are You Truly Listening To Your Customers?

Lucy Fulford, (Sep 14, 2018)

In the new era of pharma, the customer is king – but are companies genuinely listening?

Stop Releasing Your Data Into The Wild

Paul Simms, (Sep 12, 2018)

You don't have to give your data away for free. In fact, it is in everyone's interests that you don't.