More Commercial Articles


The Consumer Revolution

Hugh Gosling, (Feb 28, 2017)

As industry truly starts to listen and react to the voices of the people who take its medicines, a more nuanced, insightful picture is emerging about what patients want from pharma and its medicines

Driving Change: Focusing on the Long-Term

Nicola Davies, (Feb 23, 2017)

Do you know how the industry will look in 15 or 20 years, and are you prepared for that future?

One Giant Leap for Medical Affairs

Deirdre Coleman, (Feb 14, 2017)

Pharma’s engine of growth lies firmly within Medical Affairs and its ability to partner effectively with other functions.

The Real Emotional Sell

Pamela Walker, (Feb 7, 2017)

What are the three key elements that any rep can leverage for a more compelling sell?

Customer Experience: Through Thick and Thin

Hugh Gosling, (Jan 26, 2017)

Enhancing customer experience to improve loyalty could be pharma’s next big step forward

Successful Collaboration Lies Within

Hugh Gosling, (Jan 24, 2017)

To shape the external environment we must prepare ourselves internally, says Janssen's Rebecca Hutchinson

The Science of Change

Dr Nicola Davies, (Jan 18, 2017)

Leaders today must understand and apply the knowledge of behavioral psychology to manage organizational change successfully

The Sales Rep of the Future

Dr Nicola Davies, (Dec 16, 2016)

Sales reps will need to update their skills to match customer needs

Time to Get Personal

Dr Nicola Davies, (Dec 15, 2016)

Are sales force incentives linked to drug sales volumes the best way to motivate individual sales reps?

Surviving the Tidal Wave

Dr Nicola Davies, (Dec 8, 2016)

Pharma needs new strategies in the face of a 'tidal wave' of costly and complex diseases.