More Commercial Articles


Build It And They Will Come

Hugh Gosling, (Feb 2, 2018)

“If the medicines are good, they’ll generate value”. It’s time to let the scientists lead the way, says AstraZeneca’s Mark Mallon

When Science Fiction Becomes Science Fact

Hugh Gosling, (Jan 22, 2018)

With its strong heritage in collaboration and cutting-edge science, pharma is perfectly placed to embrace technology and deliver a new generation of interventions, says Bayer Chief Marketing Officer, Sebastian Guth.

The Death Of The Brand

Adam Chapman, (Dec 19, 2017)

As pharma waves goodbye to brand-led strategies, how is this changing relationships with HCPs?

Surfing The Innovation Wave

Hugh Gosling, (Dec 18, 2017)

With incredible innovation coming down the pike, pharma must do more to help health systems cope, says EFPIA’s Nathalie Moll

Meet AI, The Doctor’s New Best Friend

Adam Chapman, (Dec 14, 2017)

AI insights will transform HCPs' practice in more ways than one, says Teva SVP Markus Leyck Dieken

How Blockchain Will Help Pharma

Andy Robertson, (Dec 10, 2017)

Watch Richie Etwaru, Chief Digital Officer of IQVIA, below explain how blockchain, the technology behind bitcoin, can create a long-term trust improvement with pharmaceutical companies and their customers – but that we must understand the technology before it can be applied to clinical trials, contracting, approvals and more.

Four Reasons Why Pharma Struggles To Engage HCPs Online (And How To Change That)

Danielle Barron, (Dec 8, 2017)

Pharma is failing to reach one of its critical customers in the online space, says Sanofi VP, Bozidar Jovicevic

Pharma’s Place in the Digital Space

Adam Chapman, (Nov 24, 2017)

Sanofi’s Chief Data Officer expounds the possibilities of digital and the role of the CDO in this burgeoning landscape

The Digital Disruption

Adam Chapman, (Oct 23, 2017)

When it comes to customer experience in the digital space, pharma is being outpaced and outsmarted. What can the industry do to change the status quo?

Fly On The Wall

Danielle Barron, (Oct 18, 2017)

Social listening can help pharma understand their customers from a whole new perspective