More Commercial Articles


Born to Transform

Deirdre Coleman, (Apr 3, 2017)

Marc Princen is invigorated by what he does best – building and transforming businesses

The Missing Link to Real-World Innovation

Jack Fitzgerald, (Mar 28, 2017)

The pharma industry loves digital pilots but struggles to translate them into live services

Tackling a Decade of Change

Hugh Gosling, (Mar 23, 2017)

Pharma must offer genuine solutions if it is to survive the challenges ahead, says Alistair Grenfell from QuintilesIMS

Shire: Standing Up For Patients

Hugh Gosling, (Mar 20, 2017)

Pharma companies must champion their patients to ensure their voices are heard, says Shire’s Perry Sternberg

Patient Engagement: Great Expectations

Danielle Barron, (Mar 15, 2017)

Pharma needs to be nimble if it is to meet patients’ high expectations

Otsuka: Keeping an Open Mind

Hugh Gosling, (Mar 13, 2017)

Embrace technology and collaborate with reputable partners to deliver truly patient-centric solutions, says Otsuka USA President, Kabir Nath

Why Diversity Lies at the Heart of Patient-Centric Pharma

Deirdre Coleman, (Mar 8, 2017)

How can we be truly patient-centric if our companies aren’t representative?

Lean Back: Why Doing Less Could Lead Us to Achieve More

Deirdre Coleman, (Mar 8, 2017)

To achieve career success, we need to get our inner and outer worlds in sync

A Marriage Made in Heaven

Adam Hill, (Mar 2, 2017)

Patient groups and pharma may have the same goal - better health outcomes - but managing the relationships needs care

The Consumer Revolution

Hugh Gosling, (Feb 28, 2017)

As industry truly starts to listen and react to the voices of the people who take its medicines, a more nuanced, insightful picture is emerging about what patients want from pharma and its medicines