More Commercial Articles


Barcelona 2019: Most Valuable Collaboration Finalists Revealed

Adam Chapman, (Feb 5, 2019)

We have whittled it down to the final five. Here are the contenders for the Most Valuable Collaboration award

The Winning Formula

Lucy Fulford, (Jan 29, 2019)

How do you replicate the success of your top sales reps? Is there a tried-and-tested formula?

It’s Like You Were Virtually There

Lucy Fulford, (Jan 9, 2019)

Digital innovations are transforming HCP interactions in more ways than one.

Reclaim The Glory Of Value

Adam Chapman, (Jan 8, 2019)

Value has become a buzzword, but its importance cannot be overstated. How do we ensure its survival?

What Can Pharma Expect in 2019?

The eyeforpharm..., (Jan 7, 2019)

Our look at the biggest trends hitting the industry over the coming 12 months

Releasing Pharma’s Potential

Adam Chapman, (Jan 3, 2019)

The industry has a new frontier in its sights. LEO Pharma’s CEO provides us with a blueprint to get there.

Commercialising Data: The Great Conundrum

Ross Davies, (Jan 1, 2019)

Big data might be everywhere, but its commercial use across pharma is still wanting. Sales and advanced analytics shouldn’t be mutually exclusive

You Had Me At Hello

Lucy Fulford, (Jan 1, 2019)

Sophisticated customer engagement is a not a nice-to-have but a core expectation in 2019. How far along is pharma?

It’s All About The Journey, Not The Destination

Lucy Fulford, (Jan 1, 2019)

Gone are the days of dumping content and hoping HCPs engage with it. A personalized journey is the roadmap to success

Pills? What pills?

Adam Chapman, (Dec 13, 2018)

Three ‘Without The Pill’ Digital Therapeutics You Need To Know About