Article

Empowering patients with the right data at the right time

Pharma is starting to exploit the potential of data from connected devices and smartphones to help patients better manage their conditions

Five shifts toward consumer-centric transformation

There's now a roadmap for pharma organisations seeking to become truly patient centred

Putting patients front and center

When it comes to access, pharma can only gain by starting with the patient, says Takeda’s Liz Lewis

Towards patient preferred trials

Putting the patient at the centre of clinical trials could be transformative

Design: Pharma’s next frontier

Design Thinking and Human-Centric Design promise better outcomes and superior returns if Pharma can unlock its potential

Patients and Medical

Latest Articles

Empowering patients with the right data at the right time

Andrew Stone, (Oct 17, 2019)

Pharma is starting to exploit the potential of data from connected devices and smartphones to help patients better manage their conditions
Five shifts toward consumer-centric transformation

Jeff Gourdji, (Oct 14, 2019)

There's now a roadmap for pharma organisations seeking to become truly patient centred
Putting patients front and center

Andrew Stone, (Sep 20, 2019)

When it comes to access, pharma can only gain by starting with the patient, says Takeda’s Liz Lewis
Towards patient preferred trials

Katie Osborne, (Sep 18, 2019)

Putting the patient at the centre of clinical trials could be transformative
Design: Pharma’s next frontier

Lucy Fulford, (Sep 16, 2019)

Design Thinking and Human-Centric Design promise better outcomes and superior returns if Pharma can unlock its potential
Whose data is it anyway?

Andy stone, (Aug 30, 2019)

When cancer patient Pete started to look into who held records about his illness and treatment, mapping the journey of his data proved to be no easy feat.
Creating a Patient Trial Community

Katie Osborne, (Aug 13, 2019)

A pioneering project promises to transform patients’ clinical trials experience and help move the trials process forward
Creating a Patient Trial Community

adaptive, (Aug 13, 2019)

A pioneering project promises to transform patients’ clinical trials experience and help move the trials process forward
Unleashing AI’s potential in clinical trial recruitment

Katie Osborne, (Jul 29, 2019)

Multiple innovations using AI are transforming the trial recruitment process
Making it about the patient, with the patient

Danielle Barron, (Jul 26, 2019)

Danielle Barron speaks to Laurie Meyers, Genentech’s Head of Patient Engagement Operations, about what she learned while creating a new patient engagement function.

Columnists

Up Close and Personal: Emanuele Ostuni’s Story – Committed to delivering hope

Jill Donahue, (Sep 15, 2019)

Emanuele Ostuni has seen patients up close since he was a boy in southern Italy. He is now living...

The Jan Twomey story — Empowering and connecting

Jill Donahue, (Sep 6, 2019)

Up Close and Personal with Jan Twomey, MD, Medical Director, Takeda Oceania

Up Close and Personal - The Dr Sonal Bhatia Story

Jill Donahue, (Jul 25, 2019)

Read below to learn how a trip to India, a playdate and jewellery from Mexico all contributed to...

The Tausif ‘Tosh’ Butt Story –Different lenses, different lessons

Jill Donahue, (Jul 24, 2019)

Up close and personal with Tosh Butt, SVP for Latin America and Brazil for AstraZeneca

Up Close and Personal: The Naji Gehchan Story – On a mission to improve life

Jill Donahue, (Jul 8, 2019)

Chief Marketing Officer & Business Unit Director – France, Benelux & NWA at Lilly and...

Up Close and Personal – The Bill Strickland Story

Jill Donahue, (Jun 27, 2019)

Living his formative years in Houston with a mother in healthcare, Bill was fascinated with two...

Up Close and Personal: The Dr. Sonal Bhatia Story

Jill Donahue, (Jun 18, 2019)

Leading with Purpose

In The end, Rare Drug Pricing Will Hurt Pharma Just As Much As Patients

Elly Aylwin-Foster, (May 24, 2019)

Radical reform is needed to break the vicious circle

More Columns

Latest Reports

Our entire range of industry leading reports are listed below. Each is either available in full to our premium subscribers or available for purchase. Standard subscribers can view extracts of each report for free. Click the links for more details.

Customer Experience: The Definitive Guide

This in-depth report will act as a ‘manual’ for how to build and implement a CX strategy. It offers a comprehensive view of CX in the industry, as well as a self-assessment tool to measure current maturity. With contributors from Abbvie, Teva, Pfizer, LEO, BMS and many more, the report will cover:
The Role of the Sales Representative in a Multichannel World 2015

Published: December 2015

Advancing Multichannel Customer Engagement in Pharma
Pharma Marketing Data Infrastructure 2015

Published: July 2015

Handle the data your marketing needs.
Customer Experience Management 2015

Put the customer at the centre of your strategy, organization and capabilities.
Value Added Services 2015

3 tailored roadmap's to solutions in healthcare beyond the pill.

Recent Press Releases

More Press Releases

Login

Patients and Medical

Latest Articles

Columnists