Article

Five Shifts Toward Consumer-Centric Transformation

There's now a roadmap for pharma organisations seeking to become truly patient centred

Putting patients front and center

When it comes to access, pharma can only gain by starting with the patient, says Takeda’s Liz Lewis

Towards Patient Preferred Trials

Putting the patient at the centre of clinical trials could be transformative

Design: Pharma’s next frontier

Design Thinking and Human-Centric Design promise better outcomes and superior returns if Pharma can unlock its potential

Whose Data is it Anyway?

When cancer patient Pete started to look into who held records about his illness and treatment, mapping the journey of his data proved to be...

Patients and Medical

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Five Shifts Toward Consumer-Centric Transformation

Anonymous (not verified), (Oct 14, 2019)

There's now a roadmap for pharma organisations seeking to become truly patient centred
Putting patients front and center

astone, (Sep 20, 2019)

When it comes to access, pharma can only gain by starting with the patient, says Takeda’s Liz Lewis
Towards Patient Preferred Trials

Katie Osborne, (Sep 18, 2019)

Putting the patient at the centre of clinical trials could be transformative
Design: Pharma’s next frontier

Lucy Fulford, (Sep 16, 2019)

Design Thinking and Human-Centric Design promise better outcomes and superior returns if Pharma can unlock its potential
Whose Data is it Anyway?

Andrew Stone, (Aug 30, 2019)

When cancer patient Pete started to look into who held records about his illness and treatment, mapping the journey of his data proved to be no easy feat.
Creating a Patient Trial Community

Katie Osborne, (Aug 13, 2019)

A pioneering project promises to transform patients’ clinical trials experience and help move the trials process forward
Creating a Patient Trial Community

adaptive, (Aug 13, 2019)

A pioneering project promises to transform patients’ clinical trials experience and help move the trials process forward
Unleashing AI’s potential in clinical trial recruitment

Katie Osborne, (Jul 29, 2019)

Multiple innovations using AI are transforming the trial recruitment process
Making it about the patient, with the patient

Danielle Barron, (Jul 26, 2019)

Danielle Barron speaks to Laurie Meyers, Genentech’s Head of Patient Engagement Operations, about what she learned while creating a new patient engagement function.
Adherence: Through The Eyes Of The Patient

Izzy Gladstone, (Jun 26, 2019)

Are pharma and patients speaking the same language when it comes to medication adherence?

Columnists

Up Close and Personal: Emanuele Ostuni’s Story – Committed to delivering hope

Jill Donahue, (Sep 15, 2019)

Emanuele Ostuni has seen patients up close since he was a boy in southern Italy. He is now living...

The Jan Twomey story — Empowering and connecting

Jill Donahue, (Sep 6, 2019)

Up Close and Personal with Jan Twomey, MD, Medical Director, Takeda Oceania

Up Close and Personal - The Dr Sonal Bhatia Story

Jill Donahue, (Jul 25, 2019)

Read below to learn how a trip to India, a playdate and jewellery from Mexico all contributed to...

The Tausif ‘Tosh’ Butt Story –Different lenses, different lessons

Jill Donahue, (Jul 24, 2019)

Up close and personal with Tosh Butt, SVP for Latin America and Brazil for AstraZeneca

Up Close and Personal: The Naji Gehchan Story – On a mission to improve life

Jill Donahue, (Jul 8, 2019)

Chief Marketing Officer & Business Unit Director – France, Benelux & NWA at Lilly and...

Up Close and Personal – The Bill Strickland Story

Jill Donahue, (Jun 27, 2019)

Living his formative years in Houston with a mother in healthcare, Bill was fascinated with two...

In The end, Rare Drug Pricing Will Hurt Pharma Just As Much As Patients

Elly Aylwin-Foster, (May 24, 2019)

Radical reform is needed to break the vicious circle

Stains Unwashed From My White Coat — The Dr. Roslyn Schneider Story

Jill Donahue, (May 7, 2019)

Throughout her career, Dr Roslyn Schneider has been driven by a singular principle — to understand...

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