Could HCPs Hold The Key To Adherence?
The connection between a HCP and a patient is profound. How can it be harnessed?
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In a bid to better understand and engage patients, pharma companies are becoming as compassionate as they are scientific.
Efforts to empower patients are undermined by bamboozling medical information. Is there a straight-forward solution?
The industry is looking to the field of psychology to answer one of its most protracted problems
Allergan, SonarMD and Illinois Gastroenterology Group’s (IGG) joint efforts to improve the lives of IBS patients earns them the Most Valua...
