More Patients and Medical Articles

Patients and Medical

MSLs: The Superheroes of Pharma?

Lucy Fulford, (Oct 25, 2017)

MSLs are pharma’s elite, with the knowledge and interpersonal skills to engage and collaborate with customers. But is pharma asking too much of its scientific superheroes?
Patients and Medical

Patient-Centricity: Cracking The Formula

Adam Chapman, (Oct 19, 2017)

Novartis Spain’s Cesar Concepcion is on a mission to champion the patient
Patients and Medical

Redefining Medical Need

Lucy Fulford, (Sep 15, 2017)

To truly understand unmet medical need, we need to stop focusing on the disease and start talking to patients, says Allergan CMO, Gavin Corcoran
Patients and Medical

Asking The Big Questions

Adam Chapman, (Sep 13, 2017)

Pharma’s shift towards preventative care reflects its wider role within the healthcare system, says Anne Beal, Global Head of Patient Solutions, Sanofi.
Patients and Medical

Pharma’s social contract: time for everyone to join in

Paul Simms, (Sep 6, 2017)

One year on, Brent Saunders of Allergan suggests to Paul Simms the case for expanding the pharma-patient social contract across the industry