More Patients and Medical Articles

Patients and Medical

What Makes a Patient Tick?

Danielle Barron, (Mar 19, 2018)

Celgene is probing deep into the patient psyche to capture the moments that matter. Could this set a new gold standard?
Patients and Medical

Life-Saving Vaccination Scheme Honored

Hugh Gosling, (Mar 15, 2018)

Saving the lives of vulnerable children in Bulgaria’s Roma communities
Patients and Medical

Ipsen ‘Nets’ Patient-Focused Award

Hugh Gosling, (Mar 13, 2018)

A complete support solution for people living with a rare cancer scoops prestigious award
Patients and Medical

Tireless Campaigner Wins Recognition

Adam Chapman, (Mar 13, 2018)

Awareness advocate Trishna Bharadia takes home the prestigious Patient Advocate Award
Patients and Medical

Navigating The Path To Value

Katie Osborne, (Feb 27, 2018)

Outcomes-based models are a progressive step for pharma, but the road to success is far from certain
Patients and Medical

Zooming In On Patient-Centricity

Adam Chapman, (Feb 22, 2018)

We train our lens on the industry's most talked up topic. How do you turn a slogan into substance?
Patients and Medical

Could Data-Driven Chat Win HCPs' Hearts?

Adam Chapman, (Feb 20, 2018)

Evidence-based interactions have the potential to forge strong new ties with one of pharma's most crucial touchpoints: the HCP
Patients and Medical

AstraZeneca: An Embarrassment Of Riches

Hugh Gosling, (Feb 7, 2018)

Medical Affairs has seen unprecedented growth in both size and scope in recent years, so new skills and capabilities are needed, says AZ’s Mark Mallon
Patients and Medical

Clinical Trial Diversity: Vive La Différence

Hugh Gosling, (Jan 24, 2018)

Many companies are working hard to ensure their clinical trial populations match the diversity of the intended patient population, and Medical has a central role to play.
Patients and Medical

Medical Under The Microscope

Danielle Barron, (Jan 5, 2018)

Nestlé Health Science's Chief Medical Officer presents the pluses of applying a more scientific approach to medical

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