Adam Hill

Adam Hill

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Market Access

Hospira Buoyed by Real World...

Aug 10, 2015

US firm seeks to build on success of its Remicade copy, Inflectra with...

Market Access

Making Sense of Data

Jul 6, 2015

AstraZeneca’s elite computer scientists are turning their skills to drug...

Commercial

Predicting the Future

Jun 11, 2015

Forecasting requires more than generating a series of numbers.

Commercial

Let’s Get Personal: Customer...

Jun 11, 2015

Pharma must devolve decision-making power to the people closest to the customer.

Commercial

The Art of Multichannel

May 6, 2015

Digital currently accounts for around 15% of marketing activity in pharma but...

Clinical

Time to flourish

Mar 22, 2015

Failure is going to be part of the process with biosimilars, but for companies...

Clinical

GSK Clinical Trial Questionnaire:...

Mar 20, 2015

A move towards greater patient centricity was behind GSK's desire to get...

Market Access

The Art of Collaboration

Mar 18, 2015

Mundipharma has set great store by getting customers involved early in the...

Commercial

The Route to Engagement

Mar 17, 2015

Engaging better with a variety of stakeholders as the healthcare ecosystem...

Commercial

Nexavar App: Telling Scientific...

Mar 9, 2015

Explaining the cancer drug Nexavar’s potential to key specialists has been...

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