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Dec 3, 2018
Digital efforts can enhance a medicine in several different ways. But if you start with the medicine, you’ll never design with the customer in mind, and you’ll probably never make a real impact. Jessica Federer form Bayer, Geert Reyniers from Novo Nordisk and Bozidar Jovicevic from Sanofi discuss how pharma can use technology as one element of a holistic customer solution.