Nick de Cent

Nick de Cent

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Commercial

Multichannel: How to Whisper in...

May 11, 2015

What happens when you take the combined portfolios of GSK and Pfizer and build...

Commercial

Transforming big pharma sales by...

Mar 17, 2015

What do you do when you see your business under threat? Respected consultant,...

Commercial

Turning the launch process on its...

Mar 13, 2015

Tom Abbott and Kumar Ramananda from technology specialist HCL discuss how to...

Commercial

KAM Prescription for Commercial...

Mar 12, 2015

A new whitepaper explores the evolution of the KAM model among leading pharma...

Commercial

Tackling Dementia Awareness in the...

Feb 23, 2015

Alzheimer’s disease has traditionally been a hidden condition in the...

Commercial

The value is in the solution

Feb 19, 2015

As KAM expertise builds, pharma is heading for a sales transformation,...

Commercial

Right content, right channel,...

Feb 17, 2015

A combination of deep customer insight, proper segmentation and an integrated...

Commercial

Co-creation is the ultimate...

Feb 12, 2015

Agnitio CEO, Morten Hjelmsoe maps out the three steps on the path to true...

Commercial

What really moves the meter?

Feb 10, 2015

Despite a perception that sales force effectiveness is dead, a return to...

Commercial

What defines strategic accounts...

Feb 5, 2015

Global Head of KAM, Jan Schluechter from Novartis talks to Nick de Cent about...

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