Katrina S. Firlik MD

Katrina S. Firlik MD

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Dr. Katrina Firlik is co-founder and chief medical officer of HealthPrize Technologies. Prior to founding HealthPrize, Katrina was a neurosurgeon in private practice at Greenwich Hospital in Connecticut, and on the clinical faculty at Yale University School of Medicine. In addition to her scientific publications, Katrina is the author of Another Day in the Frontal Lobe: A Brain Surgeon Exposes Life on the Inside. Twitter: @KatrinaFirlik

Latest posts from Katrina:

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Do You Understand that Adherence...

Aug 11, 2015

Measuring adherence is fraught with difficulties explains Katrina Firlik.

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Examining the Physician’s View...

Apr 27, 2015

Most physicians are likely to overestimate their own patients’ adherence...

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How Behavioral Economics Can...

Apr 23, 2014

Although future advances in population-wide health may well be driven less by...

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The Challenge of Engaging Patients...

Apr 1, 2014

“Build it and they will come” is not a sound strategy for anything in...

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Is Pharma Branding at Odds with...

Jan 31, 2014

Regular columist Katrina Firlik, MD, looks at the negative impact pharma...

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Does the ‘Healthy Adherer’...

Nov 27, 2013

It’s quite clear that across medical conditions, higher levels of medication...

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Adherence Measurement: More...

Oct 29, 2013

Medication adherence is on the radar more than ever before, so it’s important...

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Why Pharma Reps Should Sell...

Sep 25, 2013

For the pharmaceutical rep, is the goal of patient retention in conflict with...

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When Women Get Sick: Medication...

Aug 29, 2013

What could motivate patients to show more concern for their pet’s health and...

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Addressing Psychological Barriers...

Jul 24, 2013

In this first installment of the newly relaunched Adherence Arena, Katrina...

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