Katie Osborne

Katie Osborne

Katie Osborne's picture

Latest posts from :

Commercial

Why MSLs And Sales Reps Should...

Jun 26, 2018

The case for aligning MSLs with sales reps is strong — if both sides play...

Patients and Medical

Could Behavioral Science Crack...

Apr 19, 2018

The industry is looking to the field of psychology to answer one of its most...

Patients and Medical

Navigating The Path To Value

Feb 27, 2018

Outcomes-based models are a progressive step for pharma, but the road to...

Commercial

Only One Thing Can Save Pharma

Jul 25, 2017

Innovation is essential for pharma's future success, but where does it...

Commercial

Fixing Pharma's Broken...

May 15, 2017

In an ever-more complex pharma landscape, a focus on patients and patient...