John G Singer
John G Singer
Latest posts from :
Pharma marketing: In search of...
John G. Singer argues that promoting the technical merits of a drug is not...
Rough Clay: Don’t like change?...
Pharma desperately needs new ideas, but first it needs new language in which to...
Guest View: Pharmaceutical...
How do you market your products when the operating environment bans your ...
Business in the year of the ox
We are essentially linear creatures. Whether this is the native mode of ...