Hugh Gosling
Hugh Gosling
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An expert powerhouse involved in key strategic decisions right across the...
President of Lilly Bio-Medicines, Christi Shaw, shares her personal experience...
Understanding the complexity of the region is essential for any pharma company...
To succeed in digital, reps must customize the message and hand control over to...
If real-world evidence and patient-centricity teamed up could they cure all of...
As customers turn away from traditional ‘push’ marketing channels,...
Award-winning YouTube channel offering impartial health information is truly...
An award-winning project spearheaded by Takeda is making it easier for patients...
Pharma is fluent in the language of patient-centricity but through its Patients...
Pharma must offer genuine solutions if it is to survive the challenges ahead,...