Dr Andree Bates

Dr Andree Bates

Dr Andree Bates's picture
Dr. Andree K. Bates, President, Eularis, is a leading expert in pharmaceutical marketing analytics. Her career has encompassed academic, clinical and pharmaceutical positions around the globe, and she has gained worldwide recognition within the healthcare industry for ROI and marketing effectiveness measures.

Latest posts from Dr Andree:

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Artificial Intelligence: Changing...

Sep 30, 2015

AI is a game-changer in transforming pharma marketing.

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Do You Believe These Lies?

Jun 15, 2015

Turning around flat or declining sales is no easy task but analytics don't...

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Take Charge of Your Digital...

Apr 22, 2015

It took a while, but the pharma industry is finally becoming aware that digital...

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Rethinking Pharma Part 3: Why...

Feb 16, 2015

In the 3rd installment of Rethinking pharma, Dr Andree Bates talks about value...

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Rethinking Pharma Part 2: Why the...

Jan 15, 2015

The clinical trial process is a costly and integral part of bringing a drug to...

Column, Commercial

Rethinking Pharma Part 1: How...

Oct 28, 2014

Dr Andree Bates looks at the impact of precision medicine on pharma and the...

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Do You Make These Strategic...

Sep 11, 2014

There is an epidemic of sticking roughly to the previous year's plan and...

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No More Lip Service – Just do it

Jun 25, 2014

Pharma is in deep deep trouble. It is being out-innovated and its reaction is...

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Launching in Today’s Cut-Throat...

May 15, 2014

Despite all the launch experience in the industry, launches today face very...

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Which Is More Important for...

Mar 3, 2014

Many of our Clients have been saying how hypercompetitive their markets have...

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