David Laws
David Laws
Latest posts from David:
A series of case studies showcasing critical success factors of developing...
This common refrain is often used to justify pharma pricing but it is not doing...
Individual companies need to embrace the issue of trust and not wait for the...
No, this is not going to be about segmentation and targeting, we’ll save that...
What does that even mean? Patricia Seybold, Founder of Customers.com, once...
So what is stopping pharma from jumping wholeheartedly into providing value...
This is the third in my series of articles about Value Added Services and no...
This month David draws on his and our own experiences of past ‘centricity’...
I think we can all agree that providing medications alone is no longer enough....
David Laws examines today’s industry trend of offering services ‘Beyond the...