Adam Chapman

Adam Chapman

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Latest posts from :


The Death Of The Brand

Dec 19, 2017

As pharma waves goodbye to brand-led strategies, how is this changing...


Meet AI, The Doctor’s New Best...

Dec 14, 2017

AI insights will transform the HCPs practice in more ways than one, says Teva...


Pharma’s Place in the Digital...

Nov 24, 2017

Sanofi’s Chief Data Officer expounds the possibilities of digital and the...

Access and Evidence

Artificial Intelligence: Friend Or...

Nov 23, 2017

AI is fast becoming a reality. What does this mean for medical affairs?

Access and Evidence

Instant Feedback

Nov 22, 2017

Insights derived from “real-life” data are being billed as the next phase...


The Digital Disruption

Oct 23, 2017

When it comes to customer experience in the digital space, pharma is being...


Patient-Centricity: Cracking The...

Oct 19, 2017

Novartis Spain’s Cesar Concepcion is on a mission to champion the patient


Navigating The New Landscape

Oct 4, 2017

As pharma finds new ways to define value, the chief medical officer has never...

Access and Evidence

Pragmatic Trials: The Real-World...

Sep 27, 2017

Insights derived from real-world data are changing every facet of pharma but...

Patients and Medical

Asking The Big Questions

Sep 13, 2017

Pharma’s shift towards preventative care reflects its wider role within the...