Adam Chapman

Adam Chapman

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Latest posts from :

Commercial

The Digital Disruption

Oct 23, 2017

When it comes to customer experience in the digital space, pharma is being...

Commercial

Patient-Centricity: Cracking The...

Oct 19, 2017

Novartis Spain’s Cesar Concepcion is on a mission to champion the patient

Commercial

Navigating The New Landscape

Oct 4, 2017

As pharma finds new ways to define value, the chief medical officer has never...

Market Access

Pragmatic Trials: The Real-World...

Sep 27, 2017

Insights derived from real-world data are changing every facet of pharma but...

Commercial

Asking The Big Questions

Sep 13, 2017

Pharma’s shift towards preventative care reflects its wider role within the...

Market Access

Indication-Based Pricing: A...

Sep 11, 2017

The potential benefits of moving to a variable pricing model based on...

Market Access

Thinking Outside The Box

Sep 5, 2017

In digital, it’s all about personalization. Isn’t it time pharma caught up...

Market Access

Finding Common Ground: Australian...

Aug 30, 2017

The Australian government asks for pharma’s help to ensure patients gain fast...

Commercial

Patient-Centricity: Decoding The...

Aug 24, 2017

No matter how you slice it, pharma companies across the industry are scrambling...