Putting e-Theories into e-Practice
eyeforpharma East 2001 is the seventh event in the global series of eyeforpharma shows and has been described as "the single most impressive conference in the field dedicated to pharma," by Deanna Wilson, Editor of Pharmaceutical Visions. The theme of this year's event is "e-Business, e-R&D and Wireless."
The conference will address key issues in e-business and e-R&D by focusing on case studies from top pharmaceutical companies, including Merck, Pfizer, GlaxoSmithKline, Novartis, Roche and Pharmacia. The conference also offers an in-depth look at the industry's use of wireless technologies.
Lawrence Perlow, Executive Vice President and General Manager of Commercial Operations, Novartis said: "eyeforpharma East 2001 will provide an excellent opportunity for industry leaders to share their experiences as they move down the path of actualizing e-Promise".
The program covers three days and features round table discussions, panel sessions, individual case studies and workshops.
The effect of wireless technology on the digital evolution of the pharma industry is one key focus of the conference. Pharmacia, AstraZeneca and Merck will present case studies examining the progress of wireless technology in clinical trials, as well as its role for the pharmaceutical sales force. Additional presentations will reveal how wireless applications are being implemented to extend and create new business opportunities.
The e-R&D track will take an in-depth look at intellectual property issues and security in trading research knowledge on-line, as well as ways to restructure the R&D process to integrate new bioinformatics tools into existing systems.
In addition, the latest trends in e-business and sales and marketing will be explored, including the latest e-Supply chain models and issues.
An exhibition, running alongside the track sessions will give delegates the opportunity to meet manufacturers, consultants and suppliers of the latest e-Technologies.
Running parallel to this conference, eyeforpharma East 2001 also will feature a second conference - "Business in the Post-Genomics Era". This event will bring together organizations involved in genomics to discuss the business challenges posed by genomics and strategies for collaboration in the new era.
For media enquires, please contact Robbie Mitten, First Conferences Ltd, 45 Whitechapel Road, London E1 1DU:_ Direct telephone+44 (0) 20 73 75 7537 Direct fax: +44 (0) 20 73 75 7576 e-mail: rmitten@eyeforpharma.com