Press Releases

Extension of Cancer Drugs Fund to 2016 Could Save 16,000 Patients a Year London, September 30th 2013: Andrew Wilson of the Rarer Cancers Foundation expresses his support for the UK government’s surprise announcement as health economists point to a change in direction for value-based pricing, and has said that the move could save up to 16,000 lives each year. 2013-10-01 15:43
46% of Pharma Execs Believe ‘Beyond the Pill’ Will Show a Financial Return in Three Years 25 Sep 2013: A recent study shows that nearly half of the pharmaceutical industry (45.7 percent) believe that value added services and a ‘beyond the pill’ strategy will show a financial return within 2-3 years. 2013-09-25 16:57
Pharma Gathers to Discuss ‘One of the Most Fundamental Changes in the Pharma Industry Today’ Representatives from every global pharmaceutical company including UCB, Novartis, Pfizer, Merck, Bayer and Grunenthal will gather at an annual industry summit to determine the future of patient-centric healthcare, which some believe to be the most fundamental change to the system in decades. 2013-09-24 10:29
HAS: Knowledge of HTA processes “Essential to optimize market access” Driss Berdaï, Member of the Transparency Committee of the French HTA body, Haute Autorité de Santé (HAS) emphasizes the need for pharma to gain an understanding of French HTA processes, ahead of a landmark meeting set to take place in Berlin later next month. 2013-09-23 12:12
Adaptive and Pragmatic Pharma Market Access: New Licencing Pathway Regulatory approval is no longer the sole goal of pharmaceutical R&D, now market, or patient access is a collaborative and integrated process. The pharmaceutical giants are partnering with payers, hospitals and physicians to bring new therapies to market in a precision medicine framework. 2013-09-20 11:01
Top Five Components to Streamline Pharma Closed Loop Marketing As the pharma industry struggles to avoid being left behind, and technological advances happen at light speed, Daniel Cmardo, Senior Director of US Marketing Operations as Astellas, now offers a path forward. 2013-09-11 16:12
GSK: Digital Healthcare Services Still Aren’t Designed with the End User in Mind Kai Gait, Multichannel Marketing Franchise Director at GSK has expressed his disappointment in the industry for failing to properly capatalise on today’s audience-led digital revolution. 2013-09-09 17:51
European Cancer Patient Coalition Attend European Pharmaceutical Summit Looking for Answers The ECPC will join 11 other patient groups at Europe’s biggest annual pharmaceutical conference in an attempt to solidify their working relationship with industry groups that they often find themselves at odds with. 2013-08-29 18:17
15 Patient Groups to Question Pharma in Landmark European Meeting eyeforpharma, London: On October 1-2, patient groups and charities from across Europe will travel to London to make demands of pharmaceutical executives, in their on-going fight for share of voice at the healthcare table. 2013-08-21 17:27
Is Big Pharma too Big to Meet the Needs of Patients? When does big pharma become so big that it becomes ineffective? In what is now a rapidly changing industry, some business leaders believe that pharma needs to be more nimble and flexible. 2013-08-21 15:37

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