Barcelona Awards 2015

Mar 24, 2015 - Mar 24, 2015, Barcelona

The eyeforpharma Barcelona Awards recognise those in the pharmaceutical industry who are driving pharma forwards not just with higher short-term profits, but with better customer innovation, value and outcomes leading to longer-term success

Pharma's time to shine: awards finalists announced!

The 2015 eyeforpharma Barcelona Awards finalists have been announced. We look at the 8 finalists who made the cut for the Most Valuable Patient Initiative Award.



1. Abbvie/ Biosector2; Don’t Turn Your Back on It

Abbvie, together with communications agency Biosector2 created an awareness initiative for inflammatory back pain. This includes a website with symptom checker and information about getting help. More than 136,000 people visited the website in the first 5 months, with nearly half taking part in the symptom checker, and over 12,000 people indicating they will be seeking help from their doctor. Their success has led to roll-out in Japan, Australia, Ireland and New Zealand and has succeeded in raising awareness and improving the patient journey.

See more at www.dontturnyourbackonit.co.uk

2. AstraZeneca/ExcoinTouch; Me & My COPD

ExcoinTouch and AstraZeneca have partnered to develop an initiative to improve the lives of those suffering from chronic obstructive pulmonary disease (COPD) which uses interactive mobile phone and internet-based health tools to help patients, caregivers and their healthcare team track and manage the condition. The program incorporates personalized content, dashboards, goals, rewards as well as traditional monitoring components such as data collection and reminders. Patients are much more educated about their disease as a result.

 ‘Me&MyCOPD’ is available to download on smartphones.

3. Bayer Healthcare Turkey; Women’s Health TV

Women’s Health TV is a live internet TV created to connect women and doctors in Turkey in order to address gynaecological questions they may have, but do not want to ask face-to-face. The free service is anonymous, and can be accessed on multiple devices, and also allows women to watch back webcasts ‘on-demand’.

 

4. eClinical Health/Langland/Mendor/Sanofi;  VERKKO

This partnership launched a completely remote clinical trial for diabetes patients. Patients can follow their glucose profiling through a patient portal, empowering them to self-manage their levels. Physicians also have access to their profile which encourages greater communication about treatment between the patient and the physician.

5. GlaxoSmithKline; Clinical Trial Questionnaire

GlaxoSmithKline have developed a structured questionnaire to be used in clinical trials to systematically obtain feedback from trial participants. The objective was to identify strengths and weaknesses of the design from a patient perspective in order to improve the patient experience in future trials.

6. Grünenthal GmbH; My Pain Feels Like

Grunenthal have created a campaign to improve communication between patients and physicians about pain. The questionnaire enables patients to describe their pain in more detail, to ensure better diagnosis. They created a ‘pain dictionary’ to help doctors and patients talk about pain in the same way through a simulation; ‘pain box’.

For more information see www.mypainfeelslike.com

7. Janssen Healthcare Innovation; Care4Today

Janssen Healthcare Innovation, in conjunction with DePuy Synthes and the orthopaedic department of Guy’s & St. Thomas’ Hospital in London, have created an interactive patient experience through a printed pack and interactive website to improve the journey of hip/knee replacement patients. The initiative was designed to engage and educate patients throughout their surgery and recovery and allowed for two-way communication between the patient and their healthcare team.

For more information see www.care4today.com

8. Novartis Pharmaceuticals UK; Symtrac

Novartis created their first mobile app to recognize, record, report and review relapses in Multiple Sclerosis. Patients were asked for their views and recommendations for the creation of the app, and then a website with tools for nurses to enhance their discussions with their patients and track their history. The website holds video content with real patients, including Team GB Paralympian Stephanie Millward, as well as download material which enhance their regional workshops and MS nurse education program.

See more here: www.symtrac.com


For more information on the Barcelona Awards 2015, click here.


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Barcelona Awards 2015

Mar 24, 2015 - Mar 24, 2015, Barcelona

The eyeforpharma Barcelona Awards recognise those in the pharmaceutical industry who are driving pharma forwards not just with higher short-term profits, but with better customer innovation, value and outcomes leading to longer-term success

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