18th annual eyeforpharma Philadelphia Conference

Apr 15, 2020 - Apr 16, 2020, Philadelphia

The world’s greatest gathering of pharma’s value-designers which gathers over 1000 senior-level pharma attendees from marketing, patient engagement, patient advocacy, clinical, medical affairs, market access, RWE and IT along with health innovators, payers and patients.

App Wins Esteemed Patient Award

Ouchie is named the Most Valuable Patient Initiative at eyeforpharma Philadelphia



In a nod to the dynamism of digital health, Ouchie, a mobile companion for pain management, took home the Most Valuable Patient Initiative at our annual North American awards in Philadelphia.

Ouchie is the brainchild of digital health company Upside Health. It is a free application for iOS, Android and tablet that helps support a chronic pain patient on their journey. The application allows for tracking/journaling, connection to others who live with similar pain, access to valuable and targeted content (including meditations). The platform then rewards patients for recording their daily accomplishments, following their treatment plans and helping others along the way.  

Commenting on the win, CEO and co-founder Rachel Trobman said: “It feels wonderful to be honoured alongside such thoughtful patient initiatives and to be recognised for the work we're doing to improve outcomes for chronic pain patients. We're excited about the opportunity this acknowledgement awards us.

“The award is a testament to the dedication of eyeforpharma to innovation in all forms and shows the potential for pharma to embrace digital therapeutics, patient engagement and the entire lifecycle of the patient journey.  The conference has been a valuable mechanism to engage with a wide range of stakeholders and discover opportunities for collaborations.”

Since its launch at the end of March 2018, thousands of patients have used the app. After less than one month on the platform, 89% of the patients felt like they could effectively manage their pain, 83% were more likely to try or adopt a new treatment.   

The winner of the Most Valuable Patient Initiative award will be an innovative project designed to deliver tangible patient improvements both in the long and short term. Demonstrating a real understanding of the patient requirements prior to implementation, the winning project will have been managed to an outstanding level and will have made an exceptionally positive impact on its intended customer.

Find out about the other finalists here


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18th annual eyeforpharma Philadelphia Conference

Apr 15, 2020 - Apr 16, 2020, Philadelphia

The world’s greatest gathering of pharma’s value-designers which gathers over 1000 senior-level pharma attendees from marketing, patient engagement, patient advocacy, clinical, medical affairs, market access, RWE and IT along with health innovators, payers and patients.

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