Featured Opinions
So many topics, so much to say
by Fitall in DC
The role of forecasting in supporting strategic management decisions in oncology, post-marketing surveillance and other strategic management issues are going to be the areas on which I shall be focusing in this blog.
Are you downsizing your sales force? Cutting is easy.
by Steven Rosen
As the leader of your organization, the next 6 months will prove to be more pressure-filled then you may have experienced in years.
Roche Exec Attacks Consumer Advertising (I Think He Has Some Good Points)
by WendyB
The blogosphere has been buzzing about statements from a Roche executive that direct-to-consumer (DTC) advertising was "the single worst decision for the industry."
A new business model or just rewrapping the old one this holiday season?
by Anonymous (not verified)
What does the NHS really want?
by Anonymous (not verified)
I'm at the eyeforpharma Responding to NHS Change conference taking place in London which brings together pharma industry, the NHS and private healthcare to discuss the changes in the UK healthcare env
The eRep - Bring on the Revolution!
by Anonymous (not verified)
I've recently come back from the eyeforpharma Sales Force Effectiveness USA Conference in Philadelphia - it was a great event focusing on some of the big sales force issues facing US pharma today.
Implementation, effectiveness and a short tale
My company is developing a new Customer Relationship Management (CRM) tool, and the Directors are very interested in checking it before implementing it with the whole sales force.
Games for Health 2008 Conference Overview
by cadelarge
I recently attended the 2 day Games For Health Conference in Baltimore, MD in early May to get a handle on the "state of the art" in the emerging area of "serious healthcare games".
America's Other Drug Problem...?
by Anonymous (not verified)
by Anonymous (not verified)
Russia seems to be the opposite of any area I have worked in before.
Reflections on Pharma New Media Adoption (Change) Management
by cadelarge
For much of my 20 year pharma career I have worked in new media change agent roles.
Top 5 Imperatives for Successfully Managing Pharmaceutical Alliances
by Anonymous (not verified)
As more and more life sciences companies continue to form alliances in order to augment their pipelines, how do you ensure that alliances succeed?
by Anonymous (not verified)
It's well known that marketing activity has fragmented and expanded over recent years. Mainly influenced by the rise of the world wide web and today by Web 2.0 and New Media.
How can blogs be utilized in online Rx communication?
by Nebojsa
In many European countries, the advertising of prescription drugs is severely regulated, often to the point where the brand name of a medicine cannot be mentioned in any campaign, including in adverti
Patients just wanna have fun...
by Di Stafford
Marketing medicine is a serious business, right? Well, no actually - or at least it doesn't always have to be.
Year of the RatPharma Emerges as Villain in Prime of 2008 U.S. Elections
by Anonymous (not verified)
by Mark
The question of value seems to be ever changing, which makes giving an answer particularly difficult. Here are some of the areas I hear value applied to:
Patient Compliance: Why is nothing being done?
by Anonymous (not verified)
Over a decade ago, the National Council on Patient Information and Education (NCPIE) recognised the need for a coordinated approach to improved medication adherence and issued a report-Prescription Me