Marketing and Customer Innovation
Join 250+ Marketing, Digital, CX, IT/CRM and Business Partnership/Technology pharma executives for exclusive case studies on delivering superior HCP and patient experiences, adopting an above-brand culture, and allowing digital transformation to flourish.
Cross Team Collaboration: The Not So Secret Sauce of Success
Much has been written about the value of patient- and customer-centricity in pharma but achieving this in the marketing mix typically entails a fundamentally different way of working. In fact, it demands nothing less than a revolution.
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Marketing and Customer Innovation
Join 250+ Marketing, Digital, CX, IT/CRM and Business Partnership/Technology pharma executives for exclusive case studies on delivering superior HCP and patient experiences, adopting an above-brand culture, and allowing digital transformation to flourish.