What can pharma steal from innovators in other industries to create a total customer experience?

Jun 2, 2020
How leading influencer firms have eliminated channel silos to generate customer intelligence

This free webinar will explore the gap between pharma and the leading B2C and B2B players. We’ll determine how to bridge the divide, including: How to find success through personalization-driven, omnichannel solutions that tailor for a diverse set of customers and deepen customer profiles Where marketing automation, unified customer profiles and field execution can pay dividends Where next-gen AI & ML implementations are actually creating sophisticated, multi-touchpoint journeys Business unit roadblocks: how breaking down barriers between functions, channels and customers is unlocking new customer experience initiatives with tangible results With: Neil Jordan, WW GM Retail Health Innovation, Microsoft Taylor Foxman, Vice President of Brand Communications Rob Krugman, Chief Digital Officer, Broadridge Spencer Holt, Head, Commercial Learning Innovation Centre, AstraZeneca Sanjay Virmani, Executive Vice President, Indegene Dirk Abeel, Global Medical Sales Director, Reckitt Benckiser, Inc.

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This free webinar will explore the gap between pharma and the leading B2C and B2B players. We’ll determine how to bridge the divide, including:

 

  • How to find success through personalization-driven, omnichannel solutions that tailor for a diverse set of customers and deepen customer profiles

  • Where marketing automation, unified customer profiles and field execution can pay dividends

  • Where next-gen AI & ML implementations are actually creating sophisticated, multi-touchpoint journeys

  • Business unit roadblocks: how breaking down barriers between functions, channels and customers is unlocking new customer experience initiatives with tangible results

With:

  • Neil Jordan, WW GM Retail Health Innovation, Microsoft

  • Taylor Foxman, Vice President of Brand Communications

  • Rob Krugman, Chief Digital Officer, Broadridge

  • Spencer Holt, Head, Commercial Learning Innovation Centre, AstraZeneca

  • Sanjay Virmani, Executive Vice President, Indegene

  • Dirk Abeel, Global Medical Sales Director, Reckitt Benckiser, Inc.

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