Trends in Access Europe
Are you a problem-maker or a problem-solver?
The value revolution is still a work in progress but for Access professionals the time for talk is over. Yet to take an active role in the solution to the huge challenges faced by health systems across Europe and beyond, pharma needs to shift from problem-maker to problem-solver.
- When it comes to value, what’s holding pharma (and payers) back?
- Stories are powerful but the best ones take a long time to create. The earlier you start writing your value story the better
- HTA bodies across Europe want better relations with pharma but is pharma just as willing?
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