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The Role of the Sales Representative in a Multichannel World 2015
Published: December 2015
Advancing Multichannel Customer Engagement in Pharma
- Understand how the role of the sales representative and the face-to-face meeting is evolving.
- What are the implications on the organization and commercial approach with the changing role of the sales representative.
- What are the talents, capabilities, structure and resources that are needed for new sales representative role?
- Understand how your future commercial model can answer to the increased complexity of healthcare and what role your sales representative should play.