Real World Data to Prove and Improve Health Outcomes
"From the dawn of civilization to 2003, five exabytes of data were created. The same amount was created in the last two days." Eric Schmidt, CEO, Google
We now have access to more information than at any other point in history, and the wealth of data at our fingertips means that today’s landscape is very different to the one we faced in 2003. “Big data” has become a topic of debate, excitement and tantalising promise for marketeers the world over – the possibilities to learn about your customer are endless.
The implications for healthcare are even greater. With the patient data that is available, we have an opportunity to change healthcare and healthcare delivery. We can improve health outcomes for patients and payers alike. We can deliver a stronger market proposition and vastly improve success in value-based reimbursement.
But despite this potential, there are still many unanswered questions
Who wants this data? Who pays for it? What are the legislative hurdles? How do we collect this data and in turn how do we use the data that we have collected? Most importantly of all, how do we prepare for this information revolution? What are the necessary steps we must take?
At Real World Data Europe, payers and HTA agencies from across Europe will answer the hard questions on Real World Evidence. Learn from the G-BA why real world data requirements in Germany differ to the rest of Europe. Understand how NICE’s value based pricing will make real world data an absolute must for pharma companies. Learn how payers in France have made innovative partnerships to meet post-reimbursement agreements. Here how pharma across Europe have been making sense of real world data.
It’s a program made for pharma, payers & HTA agencies and made by pharma, payers & HTA agencies. It’s independently research with over 35 speakers from across Europe. NICE, NHS, G-BA, AETS, EUnetHTA join, EFPIA, AstraZeneca, Amgen, Novartis and more to define the future of healthcare.
Key topics include:
New partnerships: Create win-win partnerships with payers, data sources and IT companies to fill unmet payer requirements through real case studies
New data sources: Learn how EHR, PROs, PROMs, EPDs, social media and new sources of patient data can be generated and found to keep ahead of the competitors
New uses: Proven methods of how data can be used to improve service delivery and cut drug development costs & how real life data has changed the dynamics of reimbursement, clinical trial design and product strategy
New stakeholder environment: Understand new payer, regulator and HTA agency attitudes to real world data to save money, time and resources in your evidence generation
New initiatives: Learn what EFPIA, the European Commission, the UK and the US have been doing to make the most of real world data.
For the complete Real World Data Europe 2013 conference programme and speaker line-up, access the e-brochure at http://www.eyeforpharma.com/rwd/conference-event-brochure.php or contact Lanre at lanre@eyeforpharma.com
Register today to join the people that shape European healthcare. Book before March 8th and save €600: https://secure.eyeforpharma.com/rwd/register.php