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Pharma Key Account Management Report 2011/12
How to revolutionise your KAM strategy to increase profitability.
- Expert overview of KAM's commercial effectiveness, patient adherence, sales force numbers and account planning.
- Thorough Analysis of the different selling methods for value proposition, including toolbox versus clean-sheet approach.
- Examples of KAM best practice for pharma, advice on how to measure ROI including; direction, impact, progress, tactic, value and overall results.
-The key steps when transitioning to KAM, including the cultural and practical challenges.