Pharma e-Marketing Report 2011/12
An analysis of the mobile and digital landscape to improve your marketing mix and boosting brand awareness.
- Comprehensive analysis on the digital footprints of patients and physicians.
- Analysis of the digital landscape currently in mobile, web, tablet computing and social media.
- Expert opinions on the future eMarketing and the anticipated regulatory context.
- 30 case studies on digital initiatives to learn from.
- Data from pharma/medical device executives on their expected digital budget 2012-16, eMarketing priorities and who they see as leading the way in digital.