Key Customer Engagement 2015
Published: September 2015
A guide of best practices to developing strategy, organization, human resources and tools for Key Account Management in pharma that will yield positive business results, strengthen customer relations, and take the company into future.
- Build a solid case for customer engagement success with insights from the most advanced companies in the industry
- Understand how your future commercial model can answer to the increased complexity of healthcare by being flexible, versatile, and adaptive
- Manage internal stakeholders and leadership teams to drive cultural, strategic, and organizational change needed for successful key account management
- Learn best-practices for KAM implementation and operation: customer mapping and prioritization, value creation, organizational structure, performance metrics, and training