Goodbye, sales and marketing. Hello, integrated Commercial team!
What does the future hold for commercial...?
This in-depth eyeforpharma whitepaper will explore how pharma is integrating customer-facing teams in order to become more customer-centric.
The aim? To avoid duplication and ensure consistency of approach across a number of stakeholders.
This paper explores:
- The drivers behind these trends (the problem)
- The wider benefits of greater customer-centricity (the solution)
- How companies are changing internally to realise this vision
- The challenges of greater integration
- The roles and skillsets within integrated commercial teams
- The impact on customers
- The future of the commercial team
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