Bridge the divide – and inspire your customers
Nov 21, 2019
Collaborate internally, harness commercial channels and create customer partnerships based on educational principles
Customers want to be inspired. They want to learn. They want to feel like you’re delivering individualised value to their profession.
How do we, in pharma, meet this demand? Clearly, it’s time to break down the silos. Sales, marketing, product and medical affairs teams should be in partnership rather than in parallel, but how do we build a collaboration model internally that provides a real experience externally?
Should we even be separating our departments in the traditional fashion? Sales rely on marketing, MSLs need softer skills, digital needs integrated and solution-oriented thinking. Everyone needs to inspire and to compliment professional education programs.
Watch this free on-demand webinar to hear from our expert panel. They revealed how they approach cross-departmental initiatives, innovation and education to transform customer relationships.