Go beyond patient advocacy into true engagement with an understanding of patient journeys and psychology
Oct 8, 2014
Mark Duman, Non-Executive Director at Patient Information Forum, explains how to incorporate expert knowledge of patient needs into your support programmes and how to co-create disease-specific patient pathways that go beyond the pill with your most important customer, and describes how patient groups can advocate for your patient support programmes at every stage of the stakeholder value chain.
This content is premium content, and only accessible to Premium members. Get On Demand now