Special report: Pharma and the iPad
In this special report, eyeforpharma investigates how a strategic understanding of mobile solutions can improve customer outreach and drive competitive advantage
By on May 28, 2012Pharma sales and the digital rep
Peter Mansell talks to Andreas Claus Kistner, Roche’s global head of commercial architecture, about how reps are using mobile technology for better value sales calls
Ten commandments for iPads in pharma sales
Alex Brock, a consultant withBlue Latitude, on how to get the most out of iPads for pharma sales
Will the iPad kickstart a pharma sales and marketing revolution?
Andrew Tolve explores how firms are using the iPad to enhance the effectiveness of sales and marketing presentations
Future pharma: Making the most of the tablet takeover
Andrew Tolve explores how pharma firms are using the iPad 2 and other tablets to maximize sales and marketing potential
Pharma goes mobile: Making the most of the app opportunity
As smartphones and tablets take over, pharma needs a strategic understanding of how mobile solutions improve customer outreach and drive competitive advantage
Pharma sales: Focus on the mobile opportunity
Andrew Tolve explores three things pharma can do to capitalize on mobile sales opportunities
Pharma sales: How simulation helps reps sell
Andrew Tolve explores how ‘selling simulators’—realistic virtual encounters with physicians—can help reps achieve real sales growth
Pharma sales reps and the e-training alternative
Andrew Tolve examines how virtual sales training can boost selling skills—and save money
Future pharma: Pharma marketing gets virtual
Claudia M. Caruana explores how new technology can help sales reps and marketers reach busy healthcare professionals
Andrew Tolve explores why social and mobile media are the next frontiers in customer relationship management (CRM)
What tablets can do for pharma CRM
Andrew Tolve explores how mobile digital solutions can enhance CRM effectiveness
Future pharma: Pharmas new high-tech toolkit
Claudia M. Caruana examines innovative new ways pharma is using technology to combat counterfeiting, share data, refine sales techniques, and improve R&D
Future Pharma: A closer look at the iPad in pharma/physician relations
Wendy Blackburn explores how physicians are taking to the iPad and why they still need old-fashioned pharma sales reps
Time to mobilize your marketing resources
Smartphone and iPad use among physicians is rising fast
When does a smartphone become a medical device?
Eileen OBrien on how the FDA might regulate apps and other mobile health solutions
How to protect the data on your iPad2
Patients’ Week 2011: Using technology to improve adherence
Eric Boothe, director business development for Life Sciences, on how the Healh 2.0 movement can help boost adherence
Patients' Week 2011: Make the waiting room a digital classroom
Why is time spent in a doctor's waiting room such a waste of time? Jeanne Barnett explains how pharma can help make it worth the wait for patients
From ePRO to iPRO: The effect of iPads on adherence and clinical trials
Mary Wieder of Arithmos explores the benefits of using mobile technology for patient-recorded outcomes and clinical trials
What can pharma learn from Quora?
Andrew Tolve explores the potential of the online Q&A site Quora as a sales and marketing resource for the pharma industry
Future pharma: What near field communication (NFC) means for pharma
John Hendel outlines how **near field communication (NFC) technology can enhance information sharing, improve inventory tracking, and help reduce adverse drug reactions
How Quick Response codes can help pharma engage with patients
Jeanne Barnett explores the ways Quick Response (QR) codes can create engagement and communities around products
Special report: Mobile apps and pharma
As smartphones and tablets take over, eyeforpharma explores how a strategic understanding of mobile solutions can improve customer outreach and drive competitive advantage for the pharma industry