Pharmacia Sweden signs deal with Framfab
Under the terms of the agreement, Framfab will support Pharmacia Sweden on a range of Internet related activities. The focus of the support will be on strategic advice and the development of digital services, with the results of the collaboration expected to become evident in late April.
"The pharmaceutical companies in Europe are facing tremendous challenges," said Carl Ola Engelmarc, Director of Framfab Health. "Not only in terms of reduced margins as an effect of cost containment programs and fragmentation, but also of new and increased competition, altered business models, and through an increase in consumer influence. We will in the future see a new type of care process, where the patient, the health care provider and companies like Pharmacia will collaborate in a completely new way."
A number of global companies already work with Framfab, including 3M, AstraZeneca, AXA, Bosch, Carlsberg, Electrolux, France Telecom, IKEA, International Red Cross, Gore-Tex, Groupe Pernod Ricard, Kelloggs, Packard-Bell, Nike Europe, SAAB, SAS, Viag Interkom and Volvo.
"Framfab Health came out as number one in the process of finding a new partner, and we are most confident that Framfab is a strong partner in handling the digital challenges we are facing," says Petra Eurenius, Pharmacia Sweden.