NDCHealth announces new service for weekly prescription sales data
The service provides physician-level sales data designed to represent the range of pharmacy prescriptions dispensed in the United States. The weekly projected data enables pharmaceutical sales management to more accurately identify their most valuable customers. The NDC Projected LaunchTrac is designed to reconcile its weekly and monthly totals.
The service delivers data through a Web-based delivery and analysis tool with built-in applications to turn the data into actionable information. E-mail and other traditional delivery means are also available with the service.
"NDCHealth product experts are immersed in a cycle of continual innovation driven by anticipated customer needs," said Walter Hoff, CEO of NDCHealth. "We are offering customers more choices in weekly data reporting to support their accurate evaluation of the market and help eliminate their risks. Ultimately, this means greater planning and execution capabilities for our customers."
In addition to providing projection prescription data representative of the market with physician demographics and supporting the identification of sales trends, the service also reports in detail about prescription costs, quality and payment status. Sales management are able to use the service to support its sales force in promoting new and existing products to physicians. The service stores up to 52-weeks of historic data for comparison and trending.