DuPont Pharmaceuticals selects sales and marketing portal solution from Conjoin
The system is designed to allow sales representatives access to relevant, approved promotional content and Web application modules for customers. In addition, Field.First allows representatives to build presentations, brief themselves on new products and present key information to customers through direct connection to fulfilment options, including the creation of a personal Web site for the customer. No HTML publishing knowledge is required to implement or use the system.
"We believe a company's ability to effectively compete in today's digital marketplace hinges on its ability to provide quality information to its customers in real-time," said Susan Nemetz, Executive Vice President of DuPont Pharmaceuticals' Cardiovascular and Imaging Business. "We fully expect that the deployment of Field.First will do just that, enhancing the effectiveness of customer interactions by helping our salespeople become even more effective consultants."
"We are extremely excited to add DuPont Pharmaceuticals to our growing list of customers," said Nick d'Arbeloff, President and CEO of Conjoin. "While many companies in their industry often take a late developer stance, DuPont Pharmaceuticals is aggressively pursuing a range of initiatives to evolve their business using Internet technologies."