DeepBridge Content Solutions launches Pharmacia.com

Pharmacia.com is the company's first comprehensive Internet portal dedicated to serving the needs of patients, physicians and investors since the company was created through the merger of Pharmaci



Pharmacia.com is the company's first comprehensive Internet portal dedicated to serving the needs of patients, physicians and investors since the company was created through the merger of Pharmacia & Upjohn with Monsanto Company and its G.D. Searle unit. The portal has averaged 7,000 unique visitors a day since it went live.

DeepBridge Web developers were tasked with building a site that simultaneously supported Pharmacia's new integrated corporate identity while serving the needs of the company's greatly expanded customer base. In addition, content engineers worked with Pharmacia to develop a publishing engine to empower Pharmacia managers with the ability to post up-to-the-minute information without any knowledge of HTML.

"Organizing Pharmacia's enormous amount of knowledge and information into a single, customer-centric Web site posed significant obstacles," said Mark Hollander, DeepBridge Executive Vice President and Co-Founder. "Healthcare and pharmaceutical companies are information-driven enterprises, and that information must be absolutely up-to-date and easy to access. DeepBridge specializes in creating elegant user-interfaces for complex data structures such as Pharmacia's, and we're proud of the result."