Medical
Taking clinical trials to the patient
Putting patients at the center of trials in Japan using new tools and approaches
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Access and Evidence
The future is bright for RWE in pharma approvals
The FDA and other regulatory bodies are increasingly willing to accept real-world evidence as part of approvals. Pharma is up to the task
Medical
The shift towards digital technology for clinical research
Remote patient participation and trial monitoring can avoid the high risk of hospital visits
Medical
Pharma’s new leaders in field engagement: MSLs
With the whole of pharma in various states of ‘hybridisation’, how can MSLs be supported to deliver enhanced personal service across physical and virtual engagements?
Multichannel
Making medicines sustainable
There’s a new cross-healthcare initiative to cut medicines waste and lower carbon emissions while also improving healthcare equity and serving patients. Pharma will be a key player
Patients and Medical
Reaching Gen-Z
Young people comprise a unique demographic that pharma is not used to serving but new digital tools offer ways to understand, engage and serve them better
Patients and Medical
Helping patients help themselves
Self care offers a new way for health care companies to serve patients better globally and industry collaboration will drive faster progress
Patients and Medical
Chiesi: Putting purpose at its heart
Italian pharma company Chiesi has embedded environmental and social purpose into its very corporate fabric
Multichannel
The evolution of the pharma incubator
Smarter use of venture capital, leveraging physical co-location, collaborating with the big tech accelerators and broad industry innovation consortia should help pharma incubators address the rapidly growing digital health sector
Multichannel
Speeding pharma’s slow sustainability journey
There’s much more pharma could and should do to drive positive change in the climate fight and action is no longer optional