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Access and Evidence

How to develop out-of-the-box evidence collection strategies to boost approval rates

Maria Aguirre G..., (Aug 18, 2023)

Enhanced evidence collection methodologies can improve approval rates and ensure reimbursement. Pharma companies should build an internal, cross-functional evidence team responsible for investigating new ways to collect and report clinical trial data
Patients and Medical

Keep HCPs engaged via data insights and the human touch

Maria Aguirre G..., (Aug 11, 2023)

Personal expertise from field teams should be combined with data insights to successfully personalize engagements with HCPs and build trust.
Patients and Medical

Dismantling gender bias to optimize hemophilia care for women and girls

Maria Aguirre G..., (Jul 27, 2023)

Champion voices to raise awareness, eliminate disparities, and develop next best actions
Commercial

Pharma’s likely digital comms budget jump a blow for print channels

Anonymous (not verified), (Jul 20, 2023)

Pharmaceutical companies are likely to go digital in the next three-to-four years even with return of in-person engagements
Patients and Medical

Pharma should embrace its role as a trusted information source

Maria Aguirre G..., (Jul 12, 2023)

Patients are increasingly having to research their own health needs. Pharmaceutical companies can help fill in information gaps for patients to protect trust in the healthcare sector
Commercial

Optimize next best action tools to deliver value-based engagement

Maria Aguirre G..., (Jun 23, 2023)

Discover a 6-stage roadmap enabling pharmaceutical companies to achieve a true omnichannel engagement strategy while seamlessly integrating next-best-action (NBA) approaches
Multichannel

The patient, AI and the search for answers

Andrew Stone, (Jun 19, 2023)

AI-powered chat that looks set to upend the patient search experience online is both threat and opportunity for pharma
Medical

Three ways marketing and medical can execute a successful omnichannel rollout

Lucy Fisher, (Jun 2, 2023)

Pharma companies should zero in on commonalities between functions to achieve a genuine customer-centric omnichannel
Patients and Medical

Moving care from hospital to home

Andrew Stone, (May 16, 2023)

Innovation to enable care from the comfort of home is gathering momentum but implementing it in practice is complex
Patients and Medical

PED: Turning the patient voice into a dataset

Andrew Stone, (Apr 3, 2023)

Patients and pharma are teaming up to capture valuable patient experience data and they are only getting started

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