More Articles


Would Your Reps Pass The Empathy Test?

Ross Davies, (Sep 19, 2018)

Understanding the patient experience is vital for the modern sales rep
Patients and Medical

When Patients Take Control

Hugh Gosling, (Sep 18, 2018)

Ever wondered what a pharma event created, designed and run by patients would look like? Paul Simms was curious, so he created the Im-Patient Conference

Why CX Starts in Sales

Ross Davies, (Sep 18, 2018)

Delivering a seamless and positive customer experience starts with the sales rep

The Best Job In Pharma Right Now? The Sales Rep

Katie Osborne, (Sep 15, 2018)

Combining their deep customer insight with the power of data, reps are in pole position to deliver true value

Are You Truly Listening To Your Customers?

Lucy Fulford, (Sep 14, 2018)

In the new era of pharma, the customer is king – but are companies genuinely listening?

Stop Releasing Your Data Into The Wild

Paul Simms, (Sep 12, 2018)

You don't have to give your data away for free. In fact, it is in everyone's interests that you don't.
Patients and Medical

Co-Creation With Patients: A Stellar Combo?

Hugh Gosling, (Sep 5, 2018)

Only by working closely with patients can pharma deliver the best products and services. Read our practical guide to co-creating with patients.
Access and Evidence

Could Digital Medicines Improve Access For All?

Danielle Barron, (Sep 4, 2018)

Digital medicines could provide a new roadmap to reimbursement and regulatory approval.

Beyond The Spiel

Danielle Barron, (Aug 31, 2018)

Pharma companies are now offering more than just the medicine, which means marketers have to go that extra mile too.

Want To Emulate A Startup? Here’s How.

Paul Simms, (Aug 28, 2018)

eyeforpharma Chairman, Paul Simms, explains why pharma companies are failing to innovate as they chase short-term revenues.