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Medical

Future Perfect

Hugh Gosling, (Apr 5, 2018)

Future-proofing your business is about big data and advanced analytics, not crystal balls and guesswork, says UCB Chief Marketing Officer, Bharat Tewarie
Commercial

Prescriptive Analytics: Pharma’s Fortune Teller?

Lucy Fulford, (Apr 4, 2018)

In any industry, the power to predict the future is the holy grail. Thanks to artificial intelligence, we may be closer than you think...
Commercial

Why Is Gender Parity A Rarity?

Danielle Barron, (Mar 26, 2018)

More women than ever are entering pharma, but fewer make it to the top. What can companies do to bridge this disconnect?
Patients and Medical

Visionary Leader Honored

Adam Chapman, (Mar 21, 2018)

The life’s work of LEO Pharma head, Gitte Aabo, has been recognized with an award
Patients and Medical

Rewarding The Best In Pharma

Hugh Gosling, (Mar 21, 2018)

Fearless campaigners, patient-focused visionaries, innovative customer-focused projects; just a few of the pockets of excellence recognized by the eyeforpharma awards
Commercial

Decoding Digital Medicine

Adam Chapman, (Mar 19, 2018)

With the approval of the first ‘digital medicine’ last year, a new digital wave is hitting pharma. What does it look like and how transformative is its potential?
Patients and Medical

What Makes a Patient Tick?

Danielle Barron, (Mar 19, 2018)

Celgene is probing deep into the patient psyche to capture the moments that matter. Could this set a new gold standard?
Commercial

Virtual Reality Gets Its Moment

Adam Chapman, (Mar 15, 2018)

Janssen’s virtual reality support program for nurses wins Most Valuable HCP Initiative award
Patients and Medical

Life-Saving Vaccination Scheme Honored

Hugh Gosling, (Mar 15, 2018)

Saving the lives of vulnerable children in Bulgaria’s Roma communities
Access and Evidence

Digital Health Tools Are No Fad

Adam Chapman, (Mar 14, 2018)

Data generating devices may seem gimmicky, but they are poised to transform healthcare

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