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Patients and Medical

Patients united: Bringing the patient voice to genetics research

Nicola Davies, (Dec 5, 2019)

Parkinson’s disease genetic research has a powerful force to hand – an army of patients
Multichannel

Five eye-openers from the MIT Healthcare Panel

Paul Schrimpf, (Nov 28, 2019)

Modern pharma should not underestimate the importance of experience and culture in this age of innovation in R&D and data science
Access and Evidence

Prescription drug pricing: The times they are a changin’

Ulrich Neumann, (Nov 25, 2019)

The political mood in the US on drug pricing at a national and state level is putting the pressure on pharma to demonstrate value
Commercial

Has direct to consumer marketing in pharma had its day?

Lucy Fulford, (Nov 25, 2019)

Outmoded and cliched DTC campaigns may be harming not helping pharma in the US
Clinical

Clinical must think outside, and inside the box

Paul Simms, (Nov 21, 2019)

From site-in-a-box to virtual/siteless trials: which new model will successfully disrupt clinical research?
Multichannel

The online health trends pharma should be tapping into

Andrew Stone, (Nov 20, 2019)

Pharma should be harnessing some powerful online trends but is it?
Medical

Taking the plunge into digital

Andrew Stone, (Nov 13, 2019)

Medical affairs is starting to expand its knowledge, reach and engagement with digital tools
Access and Evidence

Putting a price on life: Is the answer outside pharma?

Nicola Davies, (Nov 4, 2019)

Gene replacement and cell-based therapies are here to cure, but are we ready for them? The current difficulty pricing groundbreaking healthcare advancements suggests maybe not.
Commercial

Breaking out of data silos in commercial

Ulrich Neumann, (Oct 21, 2019)

Pharma’s commercial teams have much to gain if they can overcome technical and cultural blockages that prevent data sharing
Patients and Medical

Empowering patients with the right data at the right time

Andrew Stone, (Oct 17, 2019)

Pharma is starting to exploit the potential of data from connected devices and smartphones to help patients better manage their conditions

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