More Patients and Medical Articles

Patients and Medical

Building an innovation culture

Andrew Stone, (Mar 12, 2020)

Without the right approach to risk and culture, pharma may miss the big opportunities, says Bayer’s Sebastian Guth
Access and Evidence

Into pharma's roaring twenties

Paul Simms, (Jan 14, 2020)

A new decade is here. And despite the incredible science, pharma is ill-equipped.
Patients and Medical

Scaling patient engagement for deeper insights and better outcomes

Lucy Fulford, (Jan 13, 2020)

Scaling patient engagement offers a cascade of benefits if only pharma can gather the right insights
Patients and Medical

Pharma’s new ally: The caregiver

Andrew Stone, (Jan 12, 2020)

Pharma has only just started thinking about how engaging with caregivers could unlock a range of valuable insights
Patients and Medical

Patients united: Bringing the patient voice to genetics research

Nicola Davies, (Dec 5, 2019)

Parkinson’s disease genetic research has a powerful force to hand – an army of patients
Access and Evidence

Prescription drug pricing: The times they are a changin’

Ulrich Neumann, (Nov 25, 2019)

The political mood in the US on drug pricing at a national and state level is putting the pressure on pharma to demonstrate value
Patients and Medical

Empowering patients with the right data at the right time

Andrew Stone, (Oct 17, 2019)

Pharma is starting to exploit the potential of data from connected devices and smartphones to help patients better manage their conditions
Patients and Medical

Five shifts toward consumer-centric transformation

Jeff Gourdji, (Oct 14, 2019)

There's now a roadmap for pharma organisations seeking to become truly patient centred
Patients and Medical

Putting patients front and center

Andrew Stone, (Sep 20, 2019)

When it comes to access, pharma can only gain by starting with the patient, says Takeda’s Liz Lewis
Patients and Medical

Towards patient preferred trials

Katie Osborne, (Sep 18, 2019)

Putting the patient at the centre of clinical trials could be transformative