Access and Evidence
It's Not You, It's Me
Despite its ups and downs, the relationship between pharma and payers is stronger than ever
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Access and Evidence
The 5 conditions you need to deploy blockchain technology
Richie Etwaru, Chief Digital Officer at IQVIA explaining the 5 conditions you need in order to deploy blockchain.
Access and Evidence
Shifting Gears
McLaren has been a fixture of the Formula One circuit for half a century, but the company is now applying the technology it uses to monitor drivers and racing cars to solve health challenges
Access and Evidence
Artificial Intelligence: Friend Or Foe?
AI is fast becoming a reality. What does this mean for medical affairs?
Access and Evidence
Instant Feedback
Insights derived from “real-life” data are being billed as the next phase of pharma. But are payers convinced?
Access and Evidence
Can Blockchain Solve Pharma’s Trust Problem?
The Economist calls it “the trust machine” but can blockchain rejuvenate pharma’s savaged public image?
Access and Evidence
The Price Of Access
With tight purse strings right across the world, innovative pricing schemes are a crucial step in delivering affordable healthcare
Access and Evidence
A Bright Future
Innovation is disrupting the entire healthcare continuum, creating opportunities for Medical Affairs in new and exciting places, says BMS’ Lav Parvathenani.
Access and Evidence
Surfing The Data Tsunami
How pharma is working together with government, regulators, tech companies and their industry peers to establish a strong foundation for health data across Europe
Access and Evidence
Under Pressure
Pharma must lay its cards on the table and build a more transparent relationship with payers