More Commercial Articles

Commercial

The Sales Force of The Future

Katie Osborne, (Oct 1, 2018)

What does a truly digitally mature sales force look like and how can companies transform their current force into one?
Commercial

Would Your Reps Pass The Empathy Test?

Ross Davies, (Sep 19, 2018)

Understanding the patient experience is vital for the modern sales rep
Commercial

Why CX Starts in Sales

Ross Davies, (Sep 18, 2018)

Delivering a seamless and positive customer experience starts with the sales rep
Commercial

The Best Job In Pharma Right Now? The Sales Rep

Katie Osborne, (Sep 15, 2018)

Combining their deep customer insight with the power of data, reps are in pole position to deliver true value
Commercial

Are You Truly Listening To Your Customers?

Lucy Fulford, (Sep 14, 2018)

In the new era of pharma, the customer is king – but are companies genuinely listening?
Commercial

Stop Releasing Your Data Into The Wild

Paul Simms, (Sep 12, 2018)

You don't have to give your data away for free. In fact, it is in everyone's interests that you don't.
Commercial

Beyond The Spiel

Danielle Barron, (Aug 31, 2018)

Pharma companies are now offering more than just the medicine, which means marketers have to go that extra mile too.
Commercial

Want To Emulate A Startup? Here’s How.

Paul Simms, (Aug 28, 2018)

eyeforpharma Chairman, Paul Simms, explains why pharma companies are failing to innovate as they chase short-term revenues.
Commercial

Wearables: This Season’s Must-Have Marketing Accessory

Andrew Stone, (Aug 21, 2018)

Medical devices are generating real-world data on patient populations. Are marketers making the most of this opportunity?
Commercial

How Do You Localize A Global Brand Strategy?

Adam Chapman, (Jul 16, 2018)

Marketers must balance global and local needs in their campaigns. How do they pull it off?

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