More Commercial Articles


How Well Do You Know Your HCP?

Adam Chapman, (May 3, 2018)

Machine learning is a boon for customer engagement. How can pharma best use it?

Achieving Success in Emerging Markets

Andrew Lane, (Apr 21, 2018)

Patients and doctors in emerging markets want more than just high-quality medicines, says Andrew Lane from Abbott

Prescriptive Analytics: Pharma’s Fortune Teller?

Lucy Fulford, (Apr 4, 2018)

In any industry, the power to predict the future is the holy grail. Thanks to artificial intelligence, we may be closer than you think...

Why Is Gender Parity A Rarity?

Danielle Barron, (Mar 26, 2018)

More women than ever are entering pharma, but fewer make it to the top. What can companies do to bridge this disconnect?

The Dawn Of Digital Medicine

Adam Chapman, (Mar 19, 2018)

With the approval of the first ‘digital medicine’ last year, a new digital wave is hitting pharma. What does it look like and how transformative is its potential?

Virtual Reality Gets Its Moment

Adam Chapman, (Mar 15, 2018)

Janssen’s virtual reality support program for nurses wins Most Valuable HCP Initiative award

A Lesson In Leadership

Hugh Gosling, (Feb 16, 2018)

Helming an organization is a tall order, so what attributes separate the wheat from the chaff?

The New Normal

Adam Chapman, (Feb 3, 2018)

The pharma industry is on the cusp of a new dawn, but what does it look like?

Build It And They Will Come

Hugh Gosling, (Feb 2, 2018)

“If the medicines are good, they’ll generate value”. It’s time to let the scientists lead the way, says AstraZeneca’s Mark Mallon

When Science Fiction Becomes Science Fact

Hugh Gosling, (Jan 22, 2018)

With its strong heritage in collaboration and cutting-edge science, pharma is perfectly placed to embrace technology and deliver a new generation of interventions, says Bayer Chief Marketing Officer, Sebastian Guth.