Zuzanna Fimińska

Zuzanna Fimińska

Zuzanna Fimińska's picture

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Commercial

Break Down the Silos and Promote...

Nov 18, 2013

“The digital strategy of an organization cannot live at brand level. Digital...

Access and Evidence

Building Bridges: Ethical...

Nov 11, 2013

Steve Wild, Institutional Specialist in Pulmonary Arterial Hypertension...

Access and Evidence

Money, Money, Money: Pricing...

Oct 31, 2013

“In Brazil, pricing registration is a very formal, highly regulated process...

Access and Evidence

Building a Biopharmaceuticals...

Oct 25, 2013

Brazil’s pharma market is the second largest in the emerging world, and many...

Commercial

Encourage a Culture of...

Oct 22, 2013

“Examples are scarce of pharma companies that have developed an optimal...

Commercial

"Organizational Silos"...

Oct 11, 2013

Silos and inconsistencies arise from each function within the marketing team...

Commercial

Multichannel Marketing: Something...

Aug 27, 2013

Zuzanna Fimińska speaks to Tim White, Global Director and Head of Customer...

Access and Evidence

The Formulary – Your Key to...

Aug 26, 2013

Zuzanna Fimińska interviews Edith Lemus Carmona, Health Economics Manager at...

Clinical

The Pharma/University Partnership...

Aug 19, 2013

Most major academic institutions around the world now have an alliance with the...

Commercial

Patients Need to Show a Little...

Aug 13, 2013

"Being patient-centric means consumers have a place at the table with...

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