Zuzanna Fimińska
Zuzanna Fimińska
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Scientific and organizational challenges are crippling pharma’s drug...
Pharma needs to embrace Big Data and technology solutions that facilitate...
Big Data, big opportunities. But if data sets aren’t linked, the...
Throughout 2014, our columnists offered in-depth analysis of the broader issues...
2014 buzzed with discussion on how to make clinical trials more patient...
As mHealth begins to dominate the healthcare landscape, content becomes the key...
What do customers want? Ranging from understanding how to reach women, through...
Market access is a labyrinth pharma must navigate to bring their products to...
2014 saw the topic of patient-centricity rise to centre-stage.
KPIs are necessary to drive patient centricity, but senior management buy-in...