Articles

• Roche Exec Attacks Consumer Advertising (I Think He Has Some Good Points)

  The blogosphere has been buzzing about statements from a Roche executive that direct-to-consumer (DTC) advertising was "the single worst decision for the industry."

  (Dec 4, 2008)
• Strategy First, YouTube Later ... Maybe

  Social media isn't for everyone.

  (Dec 4, 2008)
• The Downside of the Power of Social Media

  Someone pointed me to this post the other day on YouTube: http://uk.youtube.com/watch?v=02krhNFfEq4

  (Dec 23, 2008)
• Trends I Hope Not to See in 2009

  New Year's Eve is only a day away.

  (Dec 30, 2008)
• The Year Behind, The Year Ahead
  (Jan 6, 2009)
• Does Pharma Twitter?

  I was amazed recently at the level of response to a small post on my "other" blog on the subject of Twitter.

  (Jan 26, 2009)
• U.S. Consumers Rank Best Pharma Brand Sites

  This week, Manhattan Research released a summary of its ePharma Consumer v8.0 findings in a press release. You can view the release in its entirety here: http://tinyurl.com/cfy5ob

  (Feb 5, 2009)
• eMarketing: Not for Amateurs

  Probably anyone involved in eMarketing - especially those on the service provider side - has had to deal with the misnomer that interactive marketing is cheap and easy.

  (Feb 26, 2009)
• Is Social Media Marketing a Marketing or PR Function?

  Ever since the early days of social media, I have been struck by the crossover between social media and public relations.

  (Mar 24, 2009)
• Ignoring Analytics: Arrogance, Ignorance, or Fear?

  Do you embrace analytics? If you're not making decisions based on data, is it out of arrogance, ignorance, or fear?

  (Mar 25, 2009)
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