Ursula Sautter reports on how pharma firms are making smart use of online sales and marketing campaigns.
(Jul 13, 2010)*Ursula Sautter reports on how a multichannel marketing approach can help engage clients in ways that match their workflow*
(Jan 17, 2011)*Ursula Sautter explores how pharma is beginning to center its product development and marketing strategies around the needs of patients*
(Apr 12, 2011)*Ursula Sautter investigates how **value-based insurance designs (VBIDs) can improve compliance and help pharma demonstrate real patient value ***
(Apr 26, 2011)Stewart H Rosen, MD, VP medical affairs with Quintiles, and Valerie Metil, Quintiles' senior director of operations, health management solutions, on educating patients-and empowering them in the process
(Jun 19, 2011)Hemen Patel, president of CRM Metrix Digital Marketing Analytics, on how pharma firms can build a culture of measuring digital marketing performance
(Jul 4, 2011)In the run up to Sales Force Effectiveness Japan on July 27-28 in Tokyo, Ursula Sautter examines why relationships between reps and physicians are critical in the Japanese market
(Jul 4, 2011)In the run up to Sales Force Effectiveness Japan on July 27-28 in Tokyo, Ursula Sautter examines why relationships between reps and physicians are critical in the Japanese market
(Jul 5, 2011)Ursula Sautter examines why sales reps and marketing professionals need to collaborate to turn medical devices into brands
(Sep 25, 2011)Kevin Appareti, global director for Medical Science Liaison at Philips Healthcare, explains how to motivate KOLs and how to measure their value
The Mobile Health Competition is now closed, but the journey is just beginning for the winning idea.
Phil Taylor reports on the commercial and scientific opportunities facing medical scientific liaisons (MSLs)
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
An interview with Serkan Erkovan of Boehringer Ingelheim.
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs