Articles

• Marketing and social media: A success story
  (May 5, 2010)
• Taking the fear out of e-marketing

  Ursula Sautter reports on how pharma firms are making smart use of online sales and marketing campaigns.

  (Jul 13, 2010)
• Marketing for multiple channels

  *Ursula Sautter reports on how a multichannel marketing approach can help engage clients in ways that match their workflow*

  (Jan 17, 2011)
• Creating the patient-centric pharma firm

  *Ursula Sautter explores how pharma is beginning to center its product development and marketing strategies around the needs of patients*

  (Apr 12, 2011)
• Adherence and VBIDs: Delivering real patient value

  *Ursula Sautter investigates how **value-based insurance designs (VBIDs) can improve compliance and help pharma demonstrate real patient value ***

  (Apr 26, 2011)
• Patients’ Week 2011: “Nothing can replace the human touch”

  Stewart H Rosen, MD, VP medical affairs with Quintiles, and Valerie Metil, Quintiles' senior director of operations, health management solutions, on educating patients-and empowering them in the process

  (Jun 20, 2011)
• Pharma marketing: How to measure digital marketing performance

  Hemen Patel, president of CRM Metrix Digital Marketing Analytics, on how pharma firms can build a culture of measuring digital marketing performance

  (Jul 5, 2011)
• Sales force effectiveness Japan: Getting relationships right

  In the run up to Sales Force Effectiveness Japan on July 27-28 in Tokyo, Ursula Sautter examines why relationships between reps and physicians are critical in the Japanese market

  (Jul 5, 2011)
• Sales force effectiveness Japan: Getting relationships right

  In the run up to Sales Force Effectiveness Japan on July 27-28 in Tokyo, Ursula Sautter examines why relationships between reps and physicians are critical in the Japanese market

  (Jul 5, 2011)
• Medical devices: Can reps and marketers work together?

  Ursula Sautter examines why sales reps and marketing professionals need to collaborate to turn medical devices into brands

  (Sep 25, 2011)
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